Vehicle wraps are a great way to customize your vehicle and turn it into a mobile advertisement for your business! However, many people here in Flagstaff, AZ have some misconceptions about vehicle wraps. Notions like vehicle wraps are too expensive or fade and crack, are baseless. In fact, a vehicle wrap is one of the best investment you can make concerning advertisement for your business.
In this article, I am going to debunk the top 5 common myths about vehicle wraps. So, let’s begin!
Myth 1: Vehicle wraps are expensive
One of the most common falsehoods regarding vehicle wraps is that they are too expensive. We have customers coming for an initial consultation who are worried that wrapping is going to cost them a lot of money. However, when our professional consultants break the cost down, they realize that vehicle wrapping is, in fact, one of the most cost-effective media!
Let me elaborate a bit. If you are running ads in newspapers or magazines, you are spending upwards of $10,000 for an ad that has a limited run. Combine that with the fact that your reach is limited by the circulation of the newspaper or magazine, the cost per impression is high, to say the least.
Furthermore, an ad taken out in a newspaper or a magazine is good for a limited amount of time.
Now compare this to the awesomeness that is vehicle wrapping! First of all, the vehicle wraps are ‘evergreen’! Your vehicle is not going to go out of circulation like the newspaper. So, a vehicle wrap ad keeps running and drumming up business for you! If you calculate the cost per impression for a vehicle wrap, it is a fraction compared to the other media!
Myth 2: Vehicle wraps fade and peel
Another common myth about vehicle wraps is that they will fade and crack too soon. Sure, vinyl wraps made in the 80s and 90s faded and peeled easily. But the technology has come a long way, and the modern vinyl printing is a fade and peel proof!
As a matter of fact, most modern vinyl wraps have a UV blocking ability right out of the bat. It means there will be no fading or peeling anytime soon. The heavy-duty adhesives used in the modern wraps makes them last for up to 5 years.
Myth 3: Vehicle wraps are not good if your vehicles are not constantly on the road
If you think that your vehicle is mainly parked in front of your office, you are mistaken. According to conservative estimates, an average person in the US drives at least 13,000 miles in a year. This number is much higher for an entrepreneur with a business vehicle.
Imagine how many eyeballs catch your logo in those 13,000 miles. Do I need to say more?
Myth 4: I don’t want to wrap my entire vehicle, but I don’t have an option
Many business owners don’t like the idea of wrapping their entire vehicle. They think that if they go for vehicle wrapping, they will have to get the full vehicle wrap. However, the fact of the matter is that you can have a partial wrap that works just as well!
Myth 5: I am limited with franchise logo restrictions
If you own a franchise, you must have their advertising and logo on your vehicle. However, you have a local business to boost, right? You can blend the franchise graphics and highlight the things that make you great locally. A good graphic design team like ours can help you achieve a perfect blend of franchise graphics and your local flavor!
Business owners here in Flagstaff, AZ can benefit greatly from vehicle wraps. We hope that this article put some of your vehicle wrapping doubts to rest! If you want further information, contact us today. Our helpful professionals are always happy to answer any of your questions.